The Brand

The Brand

TAIYETY is a Greek inspired design label founded by sisters Chrissa and Ereni, in 2020. An artistic fusion of Chrissa Markos photography and fashion, the brand draws inspiration from the Greek countryside, the majestic Aegean blue and vast urban scapes. Designs are minimal and edgy telling the story of the traveler and the place.

Chrissa has always loved fashion, and exploring ways to print her photography on fabric is one of her favorite pastimes. Ironing prints onto t-shirts and experimenting with zippers and buttons are some first attempts at marrying art and fashion. Chrissa kept revisiting the idea of wearable art, and eventually found that printing on fine materials like cashmere best rendered her photography.  By the end of 2019 the two sisters joined forces bringing to life Chrissa's creative vision.

Following a slow fashion approach, the sisters focus on exceptional quality and the longevity of their collections.  Created in very limited numbers, TAIYETY designs are timeless, meant to be worn for many years. Wear them, collect them and pass them on to the next generation as you would a piece of art.  Each scarf is signed by the artist and is one of a precious few. 

 

 

WHY CASHMERE?

DESIGN PERSPECTIVE

Cashmere is a strong and extraordinary fiber that is warm in the winter, and breathable in the summer, making it a versatile, yet luxurious material.

We digitally printed on cashmere because of its ability to render a fluid piece of art, that when wrapped an array of colors and lines are experienced, while when open the artwork is revealed. The fabric galvanizes the image creating a most luxurious experience for the wearer both in the softeners of the material, but also from the beauty of the imagery. 

 

SUSTAINABLE FABRIC

Cashmere is a natural fiber that is ethically and sustainably sourced. We only use cashmere from Nepal and Inner Mongolia where the most exquisite cashmere is found, and our yarns are certified OKEO TEX and GOTS .  

Our scarves are handcrafted using the finest fabrics, while ensuring the highest standards of quality and ethical manufacturing. We work with small family run mills in Nepal carrying the Chyangra Pashmina (CP) collective trademark. This guarantees that our cashmere products are made from the luxurious inner wool of the native Himalayan mountain goats. Fibers are gathered using a combing method during the Spring months after natural shedding begins to occur so the animals are not harmed during the process, and new layers of wool grow again in the winter that follows. We also use Mongolian cashmere where the same care and process is followed to ensure the safety and care of the cashmere goats, as well as the livelihood of the herders. Our partners are members of the CP collective and/or the Sustainable Fiber Alliance (SFA).